Who does Jacaranda’s marketing? Our customers do

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At Jacaranda Health, we often say that we’re not great marketers, but our customers are. That may sound like false modesty, but it’s true that that many of our key marketing decisions are made by our target demographic: Eastern Nairobi’s mothers and expectant mothers. Customer feedback informs how we describe ourselves, the wording we use, …

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Small budget, big splash: Four ways to make an impact with of word-of-mouth marketing

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Marketing is a key component of building a sustainable business. If you can’t tap into or generate demand, you can’t reach a sufficient volume of customers to cover costs. But not all marketing plans are created equal; the right strategy will suit an organization’s budget and its target market. For Jacaranda, we have decided that …

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